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NEW WORK: Dollar General

Bruton Stroube/Outpost brought me on to compose a custom piece of music for this Dollar General Campaign. They needed something that felt rural without being too country, and the music had to be versatile enough to bridge the gap between the sentimental and comedic aspects of the spot.

I was really thankful they brought me on before the commercial was filmed. We had some time for me to submit several musical ideas for review and we were able to get client approval on the music before we even had an edit. My demo was used as the temp music for the edit, so the final produced score fit perfectly after a few small tweaks. We even reverted back to some of the intimacy of the original acoustic demo because it felt so good with the story and visuals. Adding a little bit of delicate piano gave the piece just enough dimension without distracting from the story.

The whole project came together easily and it was a blast to work with everyone on the team.


Prod Co / @bcwglobal

Agency / @hzdg

Sound Supervisor / @steve_horne_sound

Composer / @stephenkeech

Colorist / @briansingler


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